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Price Is Critical For Vendors

The stamp duty holiday has greatly shaped behaviour in the property market. Many prospective buyers have been energised by the chance to lower the cost of moving home.

 

It is no surprise that price is critical for buyers, but recent months have made this point very clear. However, it should be noted pricing is critical for vendors too. At David Harris & Co, we aim to provide vendors with the best standard of service at all times.

 

We have worked closely with local homeowners, and we know finding the right price is crucial for them. We also stay in touch with national studies, and we recognise many homeowners across the country feel the same.

 

Buyers want to find a lower price

A study by an online property market company found since lockdown started, 45% of vendors say they’ve had a request from buyers to lower the price of property. The most commonly requested reduction ranges between 5% and 10%.

 

Only 19% of vendors said they haven’t been asked for a reduction of late.

 

It appears as though vendors are not looking to sell at a reduced price. 25% of vendors said they would consider a reduction between 5% and 10%, 29% of vendors say they will not accept a reduced offer.

 

50% of vendors say they will not let the pandemic prevent them from moving home. 35% of vendors believe house prices will increase in their local area once we move forward.

 

52% of vendors believe they will sell their home this year and 18% of respondents said they have received greater interest in their home than they expected to receive.

 

Homeowners need to find the best price for their needs

Sam Mitchell of the company that undertook the survey said; “Now that restrictions have been lifted, property demand is booming. Not only was there pent up demand to move after months of being unable to, but the government’s stamp duty holiday being released into a low-interest-rate environment has also worked wonders for the UK property market’s revival. Over the past few months, we’ve seen at least a 50% increase in demand from buyers now versus before lockdown and we are on average agreeing twice as many sales per week as we were pre-lockdown which is astonishing.”

 

Sam continued by saying; “While buyers are always going to try and get a good deal on a property, and who can really blame them for trying, demand is so high that sellers might not feel the need to lower prices in the current market. Many of our own customers are seeing multiple offers to choose from – an ideal situation to be in. But it is also important to remember, the quality of any offer is also worth weighing up. For example, has the buyer sold, can they move quickly and has their mortgage already been agreed?”

Sam concluded by saying; “If a buyer goes into it fully prepared and the answers to these questions align with the seller’s motivations, then accepting whatever the offer may be could be in the seller’s best interest.”

 

If you have any questions about the housing market, or you need assistance, please contact David Harris & Co today.

David Harris

Price, Vendors, Property, Home, Market

15.10.20

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